Employer Relations Summit
Be a part of the 5th Annual SoACE Employer Relations Summit!
June 19 - 21, 2019
The Westshore Grand (Event Venue)
Tampa, FL
Registration
Registration Fees:
- SoACE Members: $225.00
- Non-Members: $275.00
Registration Fees Include:
- Networking Roundtables, Wednesday
- Reception, Wednesday
- Continental Breakfast, Thursday
- Lunch, Thursday
- Keynote Speaker, Thursday
- Breakout Sessions, Thursday
- Site Visit to USAA, Friday
Cancellation Policy:
All cancellations and refund requests must be received in writing. Any refund requests received before May 25 (5 PM EST) will receive a full refund less a $75 cancellation fee. Any refund requests received May 25 - June 8 will receive a 50% refund. Any requests received after June 8 at 5 PM EST will receive no refund. Cancellation requests must be received in writing to the SoACE Office: [email protected].
The Summit may be cancelled or postponed due to unforeseen circumstances. In this case, registration fees will be refunded; however, SoACE will not be responsible for additional costs, charges, or expenses, including cancellation/change charges assessed by airlines, hotels, and/or travel agencies. SoACE is not responsible for weather-related travel delays or other issues in regard to personal travel and no refunds will be given due to these occurrences.
Hotel
The Summit will be held at The Westshore Grand Hotel. SoACE attendees will receive a group rate of $145.00 plus applicable taxes. This block will be open through May 31, subject to availability. Click here to reserve your hotel room for the 2019 ER Summit.
Conference Location:
The Westshore Grand Hotel
4860 West Kennedy Blvd.
Tampa, FL 33609
Check-in: 3:00 PM
Check-out: 12:00 PM
Transportation
This hotel provides a complimentary airport transportation/shuttle.
Schedule at a Glance
Wednesday, June 19
1:00 p.m. - 2:00 p.m. Pre-conference Campus Tour to University of Tampa (Optional)
3:00 p.m. - 3:30 p.m. Conference Welcome
3:30 p.m. - 5:00 p.m. Roundtable Discussions:
- Advisory Boards
- Career Treks & Site Visits
- Collaborating with Faculty
- The Gig Economy is In Demand
- Maximize Employer Time During Peak Recruiting Season
- Metrics and Tracking
- Recruiting and Offer Policies
- Sponsorship Options
- Technology that Helps
- Work / Life – Finding the Balance
5:00 p.m. - 6:00 p.m. Networking Reception
Thursday, June 20
7:30 a.m. - 8:45 a.m. Breakfast
8:45 a.m. - 9:00 a.m. Morning Announcements
9:00 a.m. - 10:30 a.m. Keynote Speaker, Gene Lunger - Executive Vice President of Retail Operations, Ashley HomeStores; Q&A
10:30 a.m. - 10:45 a.m. Break
10:45 a.m. - 11:45 a.m. Breakout Session 1
Session 1: One Vanderbilt Creating Campus Collaborations for External Relations, Jennie Marchal - Vanderbilt University
Session 2: Driving Diversity Partnerships for Programming, Jay Skipworth - UNC - Charlotte, Stephanie Jeffer - Sealed Air Corporation, Meagan Glasco - Belk College of Business, UNC Charlotte
11:45 a.m. - 12:00 p.m. Break
12:00 p.m. - 1:30 p.m. Lunch and Employer Panel
1:30 p.m - 2:00 p.m. Break
2:00 p.m. - 3:00 p.m. Breakout Session 2
Session 1: Internship Development: Helping Employers Start or Hone their Internship Programs, Mary Beth Browder - University of Tennessee, Knoxville
Session 2: Developing Career Fair Success: How Employer Relations and Logistics Work Together, Alicia Low - Oklahoma State University, Justin Siler - Oklahoma State University
3:00 p.m. - 3:15 p.m. Break
3:15 p.m. - 4:15 p.m. Breakout Session 3
Session 1: Employer Relations 2.0: Streamlining Essential Processes to Boost Student Attendance, Employer Engagement, and Campus Awareness, Amanda Marshall - University of South Florida, Pranam Parsanlal - University of South Florida
Session 2: Creating Data-Driven Strategies to Enhance your Employer Engagement, Devin Rogan, University of Miami Toppel Career Center
7:30 p.m. - Optional Evening Meet-Up
Friday, June 21
9:00 a.m. - 11:00 a.m. Local Employer Site Visit to USAA
University of Tampa - Office of Career Services Site Visit
The University of Tampa is a medium-sized private institution serving over 9.300 students from all 50 states and over 130 countries. In February 2019, Career Services moved into renovated space in the new Southard Family Building. The space was designed to expand opportunities to serve students, meet the needs of employer partners and connect with the University community; all in support of students’ transition from college to career. An additional 5,000 square feet created much needed space for interviewing (in-person and virtual), corporate recruiter meetings, receptions, employer programs and numerous student programs to aid career exploration and job search. An adjacent multipurpose room opens onto a patio that overlooks the Hillsborough River for networking programs.
Keynote Speaker:
Gene Lunger is the Executive Vice President of Retail Operations (Ashley HomeStores) for the global manufacturer, Ashley Furniture Industries. Ashley is the world’s largest manufacturer of furniture and the #1 home furnishings retailer in North America.
Gene’s responsibilities encompass Licensed Store Operations, Business Development, Licensee Marketing and Retail Education. As a 30+ year home furnishings retailer, Gene’s approach to leadership has been influenced heavily by a lifetime of adventure in the outdoors, stretching and growing his personal comfort zone climbing mountains across the United States. The lessons learned at altitude give him a unique perspective on life, business growth, survival and success in a wildly evolving retail environment. Gene resides in Ft Lauderdale, Florida with his wife Canicia.
Session Descriptions:
10:45 a.m. - 11:45 a.m. Breakout Session 1
Session 1: One Vanderbilt Creating Campus Collaborations for External Relations, Jennie Marchal - Vanderbilt University
My program will share how I created a cross campus collaborations group with career center staff, department chairs, deans, program directors and corporate development officers. This collaborative team discusses ways to best engage key employer partners across campus without competing or creating silos. Our goal is to present a united front to all external partners, specifically recruiting organizations. I will share some of the programs we have created together, how the development office is involved, and some land mines to watch out for in the process.
Session 2: Driving Diversity Partnerships for Programming, Jay Skipworth - UNC - Charlotte, Stephanie Jeffer - Sealed Air Corporation, Meagan Glasco - Belk College of Business, UNC Charlotte
Diversification and Inclusion remain trigger words in Corporate America, as well as in Higher Education. Often times both entities try to innovate in non-collaborative ways in that space. As previous methods of creating panels or information sessions wither away, the demand for new avenues to connect diverse talent with organizations who aspire towards diversification of its workforce emerges. Enter a collaboration between Sealed Air and UNC Charlotte. This program seeks to introduce a new way to promote collaboration; retooling an existing program from the career center with an eye towards meaningful connection that yielded high results. Participants will learn more about how the program developed, an honest assessment on return on investment for both the career center and employer, and how to utilize the strategy in various ways at your institution.
2:00 p.m. - 3:00 p.m. Breakout Session 2
Session 1: Internship Development: Helping Employers Start or Hone their Internship Programs, Mary Beth Browder, University of Tennessee, Knoxville
Career centers often advise and consult with employers and organizations that are interested in starting or improving an internship program. The Center for Career Development at University of Tennessee, Knoxville has developed resources and strategies to assist employers who are just starting an internship program, who would like to revamp internship programs, and who would like feedback and advice on well-established internship programs. At this roundtable, we will share best practices for advising employers on internships, including FSLA regulations, the academic credit issue, evaluating students using NACE competencies, how to recruit students, and more.
Session 2: Developing Career Fair Success: How Employer Relations and Logistics Work Together, Alicia Low - Oklahoma State University, Justin Siler - Oklahoma State University
OSU Career Services maintains a constant growth trajectory and a high customer service reputation when it comes to career fairs. Alicia Low and Justin Siler from OSU Career Services will discuss how to leverage employer relations and how detail centric event planning results in a unique, 'must attend' event for employers. We'll share targeted communication and outreach strategies, how to leverage campus partners, and how to utilize student survey data. The session will also take a dive into the logistics of creating a successful event, including how adding small details can make a big impact to the employer's experience. To conclude, we'll take a look at how employer relations can continue during and following the event. Through interactive discussion and activities, attendees will learn how they can use this information to improve and implement ideas at their own organizations, no matter the size. Additional media showcasing our events will be incorporated into the program.
3:15 p.m. - 4:15 p.m. Breakout Session 3
Session 1: Employer Relations 2.0: Streamlining Essential Processes to Boost Student Attendance, Employer Engagement, and Campus Awareness, Amanda Marshall - University of South Florida, Pranam Parsanlal - University of South Florida
As universities focus more on post-graduation outcomes and government-imposed metrics, the Office of Employer Relations at the University of South Florida has helped the University reach pre-eminence by maximizing it's use of a shared Handshake platform. Session participants will learn how a large, pre-eminent, research institution leverages limited resources and maximizes decentralized partnerships through a shared Handshake platform. Since implementing in 2016, our team of 4 professional staff has onboarded 60 campus partners to the Handshake platform and nearly 20,000 employers. Campus partners use Handshake to support students with the job search process, increase employer referrals, and increase the transparency of career programs embedded within our 11 colleges. In this session, we will cover several key processes that we have streamlined to keep up with demand, including: Employer Approvals, Campus Partner Onboarding & Training, Employer Development, and targeted Career Events. Participants will take away tools and resources that we have developed for campus partners, employers, and students, as well as lessons learned and next steps for improving their own processes.
Session 2: Creating Data-Driven Strategies to Enhance your Employer Engagement, Devin Rogan, University of Miami Toppel Career Center
The Toppel Career Center's Employer Engagement team realized that it was a challenge to accurately track employer involvement and measure employer outcomes on a consistent basis. As a result, we had a limited understanding of our most active employers and found it difficult to create structured plans for outreach and development with the employers that were less engaged. During the past year, we incorporated several initiatives and utilized multiple platforms in order to further develop our employer relationships. Our overall strategy has continued to evolve, as it is a priority to incorporate the most accurate data in our decision-making and outreach efforts. By reworking a job description, utilizing Handshake, and constructing an Employer Engagement Index, we have been able to take a comprehensive approach to tracking our relationships with recruiters at a variety of organizations. In addition, we are looking to the future when Salesforce will be implemented. This CRM will allow us to organize large amounts of employer data and turn that data into positive results. The ultimate goal for crafting this initiative is to use the data to engage employers at a higher level.
Site Visit
On Friday morning (June 21), we look forward to visiting USAA, a financial services company who recently expanded their Tampa campus. Transportation will be provided.
USAA’s mission is to facilitate the financial security of its members, associates and their families by providing a full range of highly competitive financial products and services. Currently, USAA employs approximately 3,500 employees in Tampa and is routinely recognized as a great place to work. Stable and growing, USAA is an organization with opportunities in almost every discipline you can imagine.
Questions? Contact the SoACE Office by email or phone 1-877-946-1013.
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