Technology Summer Boot Camp

July 24 - 25, 2019
Webinar Series


Who Should Attend?

  • Newly assigned social media responsibilities
  • Newly assigned technology responsibilities
  • Looking to automate your social media
  • Need to report on your social media efforts
  • Want to work with video
  • Want to understand data visualization

How Does it Work?

If you are just starting out, join us on Wednesday morning for our introductory sessions. If you want to keep up the burn, join us in the afternoon for the advanced sessions. If you are a pro, jump in Wednesday afternoon for our advanced sessions ... of course, you can always warm-up with our intro sessions in the morning. Our deep-dive sessions on Thursday will focus on specific topics and are paced for everyone with time for lots of Q&A.

As online "seating" is limited to 100 viewers per session, SoACE encourages offices to sign up with a single member representative as to allow for additional spaces to open up.


Schedule

July 24 - 25: 2019 Technology Boot Camp Webinar Series
Join the Technology Knowledge Group for the Summer Technology Boot Camp! See below for a preliminary schedule.

Wednesday, July 24:

Session 1: 10:00am-11:00am EST/9:00am-10:00am CST
Presenter(s): Abdullah Abdul Kader and Cami Hernandez Merhar, Texas A&M
Title: Resume Technology (Vmock): Implementation and Best Practices 
Description:
Vmock is a smart resume tool where students upload their resume to get instant feedback along with a score based on the criteria set. Texas A&M Career Center purchased Vmock and customized it based on their guidelines and formatting requirements. While the platform has a number of great features, the process behind understanding the details of the needs and requirements in implementing can be complicated. We piloted Vmock with over 100 students and have found positive responses from students so far. With the use of Vmock as a resume review tool, the dynamics of resume reviews done historically at the Career Center requires some changes. The presentation will incorporate ideas on how to go about incorporating technology in the process and how to market it to the students.
Registerhttps://attendee.gotowebinar.com/register/300140686019041803

Session 2: 11:30am-12:30pm EST/10:30am-11:30am CST
Presenters: Whitney Denney and Marla Ebert, University of Georgia
Title: How to Update Your Marketing Plan for Gen Z: Creating Impactful Messages Targeted to University Students
Description:
Gen Z students are currently one of the largest undergraduate populations and will continue to grow in coming years. How can Career Centers and employers adapt their marketing to meet the demands of the distinct Gen Z audience? In this session, we will discuss the Gen Z profile and how to develop a marketing strategy to capture their attention. Attendees will learn about digital tools and strategies to target Gen Z audiences and explore how The University of Georgia Career Center uses these strategies to engage Gen Z students. As a result, attendees will leave with digital marketing tactics they can put into action to attract Gen Z audiences to their own organizations. 
Registerhttps://attendee.gotowebinar.com/register/8636822565770489867

Session 3: 1:30pm-2:30pm EST/12:30pm-1:30pm CST
Presenters: Dr. Priscilla Johnson, Prairie View A&M University
Title: Hidden in Plain Sight: Utilizing Institutional Research Software to Attract New Talent
Description: 
The university office of Institutional Research is a gem, hidden in plain sight. The primary purpose of institutional research is to promote institutional effectiveness (State University, 2019). There is a challenge among Career Services professionals on the best practices for utilizing these reports to target and market internship or other opportunities to students. Target marketing has gained momentum in the area of Career Services, mostly because of generational differences and quicker access to information by students. However, Career Service professionals can no longer expect that a quick social media post will reach specific students for specific opportunities. To achieve recruiting goals with employer partners, I utilize student reports that can be quickly and freely generated from our office of Institutional Research. I will discuss how I gained access to Institutional Research reports by utilizing software called Argos and the information I use from these reports to target students for specific internships and other Career Service programs.
Registerhttps://attendee.gotowebinar.com/register/6084311819446940171

Session 4: 3:00pm-4:00pm EST/ 2:00pm-3:00pm CST
Presenter(s): Peter Thorsett, University of South Florida
Title: Introduction to Slack
Description: 
Have you heard about the communications tool Slack? It's the one that's used by SoACE to keep in touch with its members. But did you know that Slack can be used by anyone with their organizations, or even as a personal tool, for free? Join us for this interactive demonstration of Slack ... don't panic if you've never used Slack, but be ready to jump in and play along as we explore its features and how you can get the most out of this cloud-based productivity tool.
Registerhttps://attendee.gotowebinar.com/register/1668079386019823115

Thursday, July 25:

Session 1: 10:00am-11:00am EST/9:00am-10:00am CST
Presenter(s): Maritza Garza, Abdullah Abdul Kadar, and Elizabeth Windon Hiney, Texas A&M University
Title: IVY Chatbot
Description: 
Texas A&M Career Center uses a chatbot powered by IVY to provide an all access, 24/7 tool to provide an engaging conversational experience while interacting and answering questions from students, faculty, staff, or employers. To better serve our constituents across the world at any hour of the day and add an extra layer of customer service, we needed a way to be available from anywhere at any time. The bot however needs to be configured, customized, trained and maintained to meet the needs of our office. The team and IVY are in constant communication updating information on our website and improving the bot’s responses.
Registerhttps://attendee.gotowebinar.com/register/9207753874100301836

Session 2: 11:30am-12:30pm EST/10:30am-11:30am CST
Presenter(s): Laura Kalb, Trinity University and Rod Hooker, GM Financial
Title: Hit Submit: Applicant Tracking Systems
Description: 
Join representatives from the Employer KG and Tech KG as they discuss the basic functions of Applicant Tracking Systems. In the discussion, we hope to cover general tips and tricks, feedback, status updates, and more to help attendees learn more about applicant tracking systems to better prepare students and build better employer partnerships. 
Registerhttps://attendee.gotowebinar.com/register/1965246592684416267

Session 3: 1:30pm-2:30pm EST/12:30pm-1:30pm CST
Presenter(s): Ashley Phipps, Wake Forest University
Title: Driving Student Engagement through Technology and Data
Description: 
Students today are overbooked. From classes to clubs to greek life to study hours to just having a life, students’ days are booked solid. Which leads us to the dreaded question that all career offices face: “How do we get the students engaged?” This presentation will discuss how Wake Forest University has used data and technology to increase student engagement and target populations that are less likely to come through our doors. During the 2018-2019 academic year, over 1,000 undergraduate students (approximately 25% of undergraduate population) engaged with our office through this strategies. 
Registerhttps://attendee.gotowebinar.com/register/8945387309969353483

Session 4: 3:00pm-4:00pm EST/ 2:00pm-3:00pm CST
Presenter(s): Carol Kumm, University of Texas at Arlington
Title: Optimizing emails and social media using analytics
Description: 
In the 1070's each person was exposed to about 500 marketing messages a day; today that number is over 4,000. As marketing messages continue to be refined through corporate research and analysts, departments within colleges and universities often lack the resources to be able to delve into the analytics of marketing or afford actual graphic designers. This presentation will include how to use overview analytics to make marketing decisions. Specifically, we will cover Handshake and Constant Contact mass email features, as well as some social media. In each platform the presenter will explain how to see analytics, ways to interpret analytics, and how to spot trends and capitalize on them to improve your marketing. The presentation will end with and answer so viewers will have the chance to discuss issues they may be having and ways to better market to students. 
Registerhttps://attendee.gotowebinar.com/register/4388742843628534539

Do you have questions for the above Webinars? Send them in advance and have the presenters address them in the webinar. Email Danielle Golinski, [email protected].

How Much Does it Cost?

Nothing!  This is a free program offered by the SOACE Technology KG for anyone to attend.

As online "seating" is limited to 100 viewers per session, SoACE encourages offices to sign up with a single member representative as to allow for additional spaces to open up.